Volkswagen

2025

Creative Director Art, Text & Concept

Volkswagen Media Night & Brand Experience

As Creative Director, I led the overall concept, text and art direction. In addition to the central reveals, including the world premiere of the ID. EVERY1 during Media Night, we developed a broad range of content for the Connected Campus area, such as keynotes, films, and speaker sessions. The BEX also resulted in eleven additional vehicle reveals.

We not only produced the reveals but also created the entire social media campaign. All content was captured with the concept car shortly before the premiere and seamlessly integrated into the show production. The close collaboration with the Volkswagen teams and the agency Do It! led to an event that impressed both the press and the audience.

The entire show was streamed live to the global audience.

C&A

2017-2018

Art Direction, Post Production, Social Media Assets

Let's turn the silent night into a stylish night! This was the motto of C&A's Christmas Campaign. I was responsible for creating various assets, from TVC post production to OOH posters to social media content.

Christmas Campaign

2017, Art Direction for laydown shooting, Post Production, Social Media Assets
Let's turn the silent night into a stylish night! This was the motto of C&A's Christmas Campaign. I was responsible for creating various assets, from TVC post production to OOH posters to social media content.

Wear the Change

2018, Art Direction
For C&A's sustainability campaign 'Wear the Change' I took part in creating a brochure and the website. The simplistic layout plays with the logo, green colored areas, and modern typography, creating the perfect stage for sustainable fashion.

Mixed Work

2017 - 2018
Social assets from various C&A campaigns in which I led either shootings, illustration or art direction.

Sanofi Dulcolax

2020

Concept, Art Direction, Shooting & Post Production supervision

It's a hidden truth: a good bowel movement makes you feel good. Amongst experts, this phenomenon is called 'Poophoria'. We used this insight to create a 360° global campaign for the laxative brand Dulco. Instead of people with stomach aches, we focused entirely on the feeling of relief and captured these moments in emotional portraits. My mission? Concept, film and Art Direction.

Golzheim

Ongoing

Creative Direction, Conception, Text

The Golzheim is an underground club for electronic music, known for its high musical standards. Guests and Djs from all over the World, ex. from Detroit or Amsterdam, have already fallen in love with the small club. As a co-operator and creative, I have up to now created a vast variety of works for the club.

Poster Series

'Bachelor in regular study time and nevertheless you spend your nights under the bridge.' The headline refers to the location of the club which is in a pillar of a bridge.

Disco Total

From time to time, I host my own events, which are advertised of course by me. 'Disco Total' is an Amsterdam party series that had its debut at Golzheim in Düsseldorf.

Urez

Ongoing

Creative Direction, Idea, Conception, Text

Urèz is a fashion label I founded with two friends. It grew out of the underground music scene and should establish itself there. It's not only a label, it's a lifestyle. A piece of culture, art. An exclusive community apart from mainstream. It combines high quality fashion with the style of the underground. With every sold t-shirt, we give a share of the price to clubs with financial problems. urezstudios.com

Awards

2016-2020

Creative Direction, Art Direction, Conception

Collection of award-winning projects including film awards, advertising campaigns, and creative concepts that have been recognized internationally.

"Thomas" 99 Fire Film Award

2018, Creative Direction, Conception, Art Direction
'Thomas' Nominated for Best Idea.

"Download" 'Best 44'

With around 6,000 submissions each year, the 99 Fire Film Award is Europe's largest short film competition. The challenge is to write and produce a short film (99 sec.) about a briefed topic in no more than 99 hours. Challenge accepted!

Emma Case Film

2020, Creative Direction, Art Direction, Edit, Animation
ADC Shortlisted, New York Festival Silver in Small Budget / Big Idea
Since 1987 the People Magazine annually awards the 'Sexiest Man Alive' and showcases him on the cover. But isn't this award highly questionable, especially in times of MeToo? In November 2019, Europe's biggest feminist magazine EMMA elected the first SEXIST MAN ALIVE and put him on the cover: the german sexist rapper Kollegah. This caused a nationwide PR buzz, a massive uproar in the rap community and cancelled Kollegah concerts.

Call to Action

2020, Idea, Conception, Art Direction
Every week an average of 25 people drown while fleeing across the Mediterranean. Even more shocking: the EU-funded Libyan Coast Guard, responsible for sea rescues, ignores emergency calls from Sea-Watch and actively hinders rescue operations. In order to raise awareness of this issue, and to generate funds for new resources, we used the original call recordings for an alarming radio spot. With the support of Spotify the spot was broadcasted and reached nearly 300,000 listeners.

Carolin Katerkamp.

Contact

Bio

Awards & Recognition

Volkswagen

C&A

Sanofi Dulcolax

Golzheim

Urez

Awards

Volkswagen

C&A

Christmas Campaign

Wear the Change

Mixed Work

Sanofi Dulcolax

Golzheim

Poster Series

Disco Total

Urez

Awards

"Thomas" 99 Fire Film Award

"Download" 'Best 44'

Emma Case Film

Call to Action